Archive for December, 2006

The Human Resources of Software Companies

Saturday, December 30th, 2006

In the corporate environment, managers often refer to employees as “resources”. I believe that referring to people in this way is dehumanizing, and it irritates me. (”Bodies,” “heads,” “headcount,” and “hands” are some other ways managers refer to employees. These terms are marginally less irritating because they at least acknowledge that employees are living beings.)

I’m not one to take offense easily at casual, expedient, or conventional language that happens to be politically incorrect. The fact is that good managers think deeply about the acquisition, maintenance, improvement, and removal of the company’s resources and assets. They think deeply about how to extract maximum value from those resources and assets. When considering the human activities of a company, they may focus their planning and thinking on the quantities of skills and behaviors required to get a job done. Such managers may, for the sake of expediency, think and even talk about employees as the “human resources” to be hired, managed, trained or removed. They may think about how to extract maximum value from their employees. This is a useful, productive way of thinking, and there is nothing wrong with it.

I am irritated because hearing people referred to as “resources” reminds me of bad managers. Unfortunately, too many managers are so lazy as to assume that they need not think deeply about the hiring, management, training, or removal of their employees. Too many incompetent managers assume that employees can be acquired, exploited, maintained, improved, or removed in exactly the same way as equipment and other hard assets. Bad managers fail to distinguish properly between human and non-human “resources,” and this failure is reflected in their policies, communications, decisions, and actions, with destructive consequences.

In understanding the failure of this distinction, it is useful to consider how human and non-human resources are alike, how they differ, and what this means for resource managers.

Companies invest in ownership of facilities or equipment and in human resources (the salaries and benefits of employees). Unlike manufacturing companies, software companies invest more money in their employees than they do in any facilities or equipment. One would expect that employees are software companies’ most valued resources. Yet, this is not always reflected in their managerial policies, communications, or decisions. One would think that the “human resources” function at a software company is as important as the chief operating role in a manufacturing firm. Yet, this is not the case.

Factory managers are trained and funded for the care and maintenance of their machinery. They may derive benefit in upgrading or improving their machinery, to maintain or increase its value, instead of replacing it. Unfortunately, software managers are not necessarily trained or funded for the care and maintenance of their employees. Indeed, Microsoft and other software companies have been criticized for chewing software engineers up and spitting them out. To the extent this criticism is warranted, it reflects a tragic ignorance of the fact that people can be “upgraded” and “improved” in ways that machines cannot. People can be trained, and properly-trained people have greater value to the company. And the amazing thing is that many “human resources” are self-motivated to increase their value to the company, through training and other forms of self development.

A factory manager seeking to improve a machine’s productivity quickly reaches diminishing returns on his investment. Meanwhile, as Ware Myers noted in his 1998 article, Why Software Developers Refuse to Improve, the most productive software engineer in an organization may be 20 times more productive than the least. Yet he or she is almost never paid 20 times as much. What this means is that investments in various kinds of employee development have enormous potential returns.

A key management function in any company must be to eliminate the destruction of value. A machine that overheats, explodes, or consistently produces defective products should be repaired or, if irreparable, replaced. Similarly, a software engineer who consistently introduces defects or limitations to the product, or who poisons the work environment, should be trained or, if absolutely necessary, terminated. Yet, software managers are rarely trained to recognize or correct the destruction of value by employees. And they are rarely trained to remove chronic destroyers of value.

The best a machine can do is produce a high-quality product. But the best software engineer not only produces high-quality products, he or she seeks creative ways to produce higher-quality and more valuable products. Machines cannot repair or improve other machines, but some software engineering leaders can train or motivate other engineers to improve the quality and value of their work. When management stifles such creativity or leadership, it is not only a grave injustice to those leaders, it is detrimental to the company as a whole. Managers should encourage and reward such leadership and find ways to direct it productively.

The punishment of calculated risks, especially those resulting in failure, is the key symptom of an environment that stifles creativity. And corporate complacency, systemic satisfaction with the status quo, is the key symptom of an environment that stifles leadership.

A corporation that treats its employees like machines, to be bought and overworked until they break, handicaps itself, and no self-respecting capitalist should finance it.

The Value of Investment Banking

Monday, December 25th, 2006

Some of my recent posts reflect my thinking about unlocking value.

In thinking about unlocking value, I have understood what investment banking is really all about, at least in the ideal sense, and why investment bankers make so much money. For some reason, this came as a great revelation. It had eluded me that investment banking is all about unlocking business value. Investment bankers unlock value through mergers and acquisitions where the value of combined entities is greater than the sum of the individual entities. They unlock value through spin-offs where the opposite is true: the value of the separate entities is greater than the combination. Other such transactions may also unlock value. Investment bankers are able to solve the large and small problems that arise in such transactions. The categories of problems they solve include the following, listed in what I believe to be descending order of importance:

  • Strategic: ensuring the entities involved in the transaction have the correct strategic objectives to unlock the full value of the transaction, and helping them achieve those objectives
  • Financial: acquiring the funds necessary to execute the transaction, and ensuring the entities can sustain any ongoing financial obligations
  • Legal: ensuring that every aspect of the transaction takes place within legal and ethical bounds, in good faith, and that the interests of various stakeholders are protected
  • Managerial: ensuring that the management of the entities involved in the transaction is able to execute the transaction strategy through culture clashes and other disruptions

To achieve these breakthroughs in value certainly merits high salaries and bonuses. And it is no wonder that investment bankers are good candidates for CEOs of startups. They have well-established personal networks and supply chains for the goods and services necessary to solve such problems.

That is not to say that investment bankers cannot be greedy, corrupt, short-sighted, or just plain incompetent. I am talking about ideals, after all.

Business Myth #2: I Have No Competitors

Sunday, December 24th, 2006

I am frequently approached by new businesses with products or services to sell, and I always ask them who their competitors are. I want to know why I should be choosing them over any alternatives in the market. And when a start-up company wants me to sell their product, I want to ensure my customers will continue to get a superior value.

A surprising number of these companies claim to have no competitors. I used to treat this such companies with great suspicion because I believed one of two things:

  1. The claimant must be lying, and who wants to do business with liars?
  2. The claimant must be incompetent, and truly is unaware of its competitors. Why would I do business with incompetents? Michael Porter’s book, Competitive Strategy, describes clearly and thoroughly, in its opening chapters, how competition in industries should be analyzed and understood.

Recently, I have realized that there is a third alternative, that the company truly has no competitors. However, this means that the product or service is brand new, unproven, and the company has little or no credibility. It can also mean that this company is the only entity that has recognized the existence of a problem it has solved. In this case, it faces an uphill battle convincing prospects that they have the problem and should let the company solve it. Either way, doing business with such a company is risky.

Business Myth #1: The Universe is My Market

Saturday, December 23rd, 2006

I continue to encounter businesses, generally start-up companies, that make the fundamental mistake of choosing too broad a target market. They talk of “casting as wide a net as possible” and “choosing not to limit” themselves. Business leaders who do this are naturally fearful fear of missing opportunities. They don’t want to lose any sales revenue from unanticipated sources. And they don’t want to lose investors interested in fast penetration of large markets.

Yet, no self-respecting venture capitalist will believe the inflated estimates of market size touted by such businesses. Judicious investors looking for big opportunities will require a business to demonstrate a smooth path from a single tiny customer base to a large market, with risk-mitigation plans along the way.

Many businesses started by engineers make this mistake. Engineers invest their effort and take pride in products that are generally useful, that solve problems known to be widespread. Their attitude is reinforced by their initial customers, who may come from diverse markets and yet enthusiastically adopt their products and services.

They fail to recognize the importance of credibility, proof, trust, and word-of-mouth, the critical gap that separates their leading customers from the followers who form the vast majority of the markets. And when they try to bridge this gap, they frequently find their revenues or profits dropping through the floor.

It is strange to continue encountering such businesses when these problems—and effective solutions—were articulated simply and clearly several years ago by Geoffrey Moore in his book, Crossing the Chasm, and even earlier by Moore’s mentor, Bill Davidow, in his book, Marketing High Technology.

Life’s Problems

Saturday, December 16th, 2006

There are only two problems in life:

  1. you know what you want and you don’t know how to get it; and/or
  2. you don’t know what you want

— Steven Snyder

The True Gentleman

Tuesday, December 12th, 2006

The True Gentleman is the man whose conduct proceeds from good will and an acute sense of propriety, and whose self-control is equal to all emergencies; who does not make the poor man conscious of his poverty, the obscure man of his obscurity, or any man of his inferiority or deformity; who is himself humbled if necessity compels him to humble another; who does not flatter wealth, cringe before power, or boast of his own possessions or achievements; who speaks with frankness but always with sincerity and sympathy; whose deed follows his word; who thinks of the rights and feelings of others, rather than his own; and who appears well in any company, a man with whom honor is sacred and virtue safe.

— John Walter Wayland

Sex, Drugs, and Problem Solving, Part VIII

Monday, December 11th, 2006

Overcoming the difficulties of the problem-solving approach

Teaser

Assuming the prospect has not already arrived at the solution you have crafted, and having delayed proposing it for as long as possible, it is now time to do so. If possible, rather than coming out with “Here’s what you must do…” I suggest describing a third party in your experience who had nearly the same problem and then solved it (preferrably with the kind of help you intend to offer). Don’t describe the solution—only the problem and the fact that the third party solved it. This reinforces to the prospect that you understand the problem.

Now, if it turns out that you don’t understand the problem, then at least you can discuss the gaps in your understanding. But ideally, the prospect will say something like, “Yes, exactly, so how did the third party solve the problem?” At this point, you can say, “I helped this person by executing the following plan…Would you like me to do that for you?” with a good chance of the prospect saying, “Yes.”

It is quite likely that the prospect will focus on the differences between their problem and the third party’s, thereby suggesting that the third party’s solution is irrelevant to their problem. At this point, there are a couple of problem-solving techniques which may be helpful:

  • Work with the prospect to think of another third party who solved a similar problem with a relevant solution.
  • Assuming that no one you can think of has ever had a remotely similar problem, break the problem down into parts, and seek precedent solutions to the parts. The exploration of plans and risks that you have already conducted with the prospect will be valuable information for this.

It is important to remove your ego from this process. If there is any doubt whatsoever that you are the best person to execute any part of the plan, then you are better off proposing some one else. At the same time, express willingness to step up and contribute until such a time as the better person is contributing productively.

Execution

It goes without saying that execution of plans is critical to helping your prospect. Furthermore, superior execution includes connecting with the prospect periodically to provide status reports, project risks, and potential risks.

Failure

Previously, we discussed that you might want to invest in a solution as a matter of solidarity with the prospect, even if you believe it is going to fail. If you can spend the time and energy up until the failure, then you have empowered the prospect, built up goodwill, and caught them at an opportune moment to influence their next course of action.

Now, this does require that both of you agree that the course of action has failed. I recently met a couple of prospects who utilized the time and energy I enthusiastically offered and then declared success. Yet, I considered the efforts, at worst, a failure and, at best, a poor use of my time. To guard against such outcomes, it is best to agree on standards of success in advance. I don’t know how else to help a prospect whose persistent modus operandi is to delude himself and others by declaring success of actual failures. These may be the people who must hit rock bottom before they will open their minds to wholesale change. It may be better to part ways rather than letting them drag you down.

In the same way that people can redefine the outcome as a success, it may seem tempting for you to define the outcome as a failure, to motivate the change. However, having tried this approach, I find the approach doomed to failure. A person who lacks the objectivity to recognize a failure will not take kindly to a party-pooper raining on his parade (and mixing metaphors, too!).

Follow Up

When the problem has been solved successfully, and the shared vision has been achieved, it is very important to remind the prospect of the help you provided. Celebrate your joint accomplishment. Ask for a reference letter from the prospect. Add a detailed history of the solution to your personal portfolio. You will be able to draw on it when you propose solutions to other prospects.

Sex, Drugs, and Problem Solving, Part VII

Sunday, December 10th, 2006

Overcoming the difficulties of the problem solving approach

History

Let us assume at this point that you and the prospect have agreed on a vision to pursue. Or, you have at least committed yourself to pursuing the prospect’s vision. Now, find out what the prospect has done in the past. Have they tried solving his problem in various ways? What worked, and what didn’t?

You have delayed proposing either a solution or your own participation in a solution. If and when you eventually do, proposing one that has already been tried can easily frustrate a prospect who is genuinely searching for one. (However, when done sparingly, proposing a solution that has been tried can provide validation to some one who is really feeling down. It makes them feel they weren’t completely foolish for thinking of or attempting a solution that failed.) By understanding what has been tried, you avoid this problem. You can also build the prospect’s esteem by focusing on the merits of past attempts.

Occasionally, the prospect will have tried a solution that should be retried at a different time or with slight adjustments. Indeed, it would be nice if your help were the critical difference that makes a solution work this time around.

As a general problem-solving strategy, it is useful to expose expectations that were implicit in solutions that have been tried. If those expectations prove unreasonable and are abandoned, new courses of action become apparent. For example, if a solution failed because of the unexpected behavior of a key stakeholder, then actions to influence the stakeholders behavior or remove their stake may become apparent.

Plan

After you have understood historical attempts to achieve a solution, it’s time to start planning. Find out exactly what the prospect is going to do next to solve the problem or achieve the desired end state. Ask about the details, step by step. Are the resources in place? Are the team players sufficiently qualified? Is everything fixed and certain or are some things left unknown, uncertain?

With these details in hand, it becomes possible to craft a solution that accommodates everything the prospect already intends to do. In the absence of such details, any solution you offer is likely to be irrelevant, infeasible, or undesireable for one reason or the other. The prospect is likely to respond with, “Yes, but…” or worse, “Yeah, whatever…”

In the absence of these details, the best you can do is say, “Let me know how I can help.” In my experience, no prospect redeems a general offer like this. The likely reasons are:

  • They don’t believe help is required.
  • They can’t imagine how you could possibly help.
  • They have enough to do without having to figure out how you could possibly help.
  • Like “Let’s do lunch,” this is perceived as a statement of goodwill, but not an actual offer to be taken up.

The other benefit of drawing out the details is that it frequently exposes gaps or contradictions in the plan or the absence of a plan, especially if you already have a specific solution in mind. If this happens, it is tempting to fill those gaps or offer up a plan. However, remember that we want to delay offering a specific solution. I have found that if I overcome temptation and hold my tongue, the prospect will fill the gaps on their own, essentially arriving at my solution independently. The solution becomes a cooperative effort to which the prospect has added critical value.

If the prospect seems committed to a specific plan, find out what the risks are. This may be difficult to do without appearing to poke holes in the plan or arguing for a different vision. A good way to do this is to phrase a question in the form of “Have you thought about how to prevent…”. If the answer is “Yes,” then the prospect feels good about having a contingency. If the answer is “No,” then it becomes possible to offer a way to mitigate the risk in support of the prospect’s plan. Or if there is no way to mitigate the risk, then you and the prospect might agree to revise the vision.

Part VIII concludes the essay with a discussion of execution and follow-up.

Sex, Drugs, and Problem Solving, Part VI

Saturday, December 9th, 2006

Overcoming the difficulties of the problem-solving approach

Vision

After you have established empathic rapport, and convinced the prospect that you wish to defend the desireable aspects of the current state of affairs, it will be possible to bring up the stick (threats to the current state of affairs) or the carrot (comparable people in superior situations) as a shared problem to be solved. Indeed, the prospect may raise the problem on their own. It is important not to bring up the stick prematurely, or the prospect is likely to “kill the messenger,” perceive you as the source of bad news, the killjoy.

If the prospect has not raised the problem, one way to get them to admit the necessity for change is to express an unrealized potential: “Now that you have accomplished lofty goals X, Y, and Z, you must be ready to take on U, right?” This question can yield multiple benefits. If the answer is “No,” but trust has been established, then the prospect is likely to describe an alternate end-state to what you described or describe barriers to achieving the unrealized potential. If the answer is “Yes,” then you and the prospect have a shared vision and you can begin asking about plans to achieve it. As Stephen R. Covey writes, “begin with the end in mind.”

One tactic that I employed successfully was asking, “What is your biggest challenge at this time?” After some basic trust was established, the prospects answered this question honestly in the form of, “Well, if we could only overcome X, then the result would be Y.” This gave me both legitimate threats to the status quo (X) as well as a desired end-state (Y).

One type of prospect to watch out for is the one who is managing by crisis: exaggerating the severity and ill consequences of a problem in order to enlist help.

You may find the prospect does not even want to solve the problem you observed. One frequent, legitimate reason for not solving one problem is that it distracts the prospect from solving a larger problem. However, a larger problem means a larger opportunity to add or unlock value. Other reasons for not wanting to solve the problem are best understood before you have invested too much time or energy:

  • The prospect might not want a solution is because they want nothing more than to vent frustration or irritation. For some people, complaining is a way to pass the time or converse. If the problem is solved, then what will they have to complain about?
  • The prospect might not want a solution because the problem is a scapegoat on which a number of failures can be blamed. If the problem is solved, then the person will have no excuse for these failures.
  • As a friend of mine suggested, the prospect might not want a solution because they fear the change the solution must entail.

However, if you are lucky enough that the prospect has trusted you with a problem that they actually want solved, then empathy remains important. Feel the prospect’s pain, acknowledging all the forces that are behind the problem. Assume the prospect is blameless and has done everything they can to solve the problem. Assume that people don’t produce (problematic) outcomes, systems produce outcomes. The problem is likely systemic anyway. This form of empathy strengthens your position on the prospect’s side. This also externalizes the problem to forces outside the prospect’s control and responsibility, easing their feelings of inadequacy and inferiority. Until these feelings are eased or shared, the prospect’s mind will remain closed to your solution.

Just as you got on the prospect’s side by expressing empathy, it is important to stay on the prospect’s side by expressing a desire for achieving a shared vision. I believe it is particularly important to describe how the vision would benefit you as well as others you might think of. This is a way to build moral support in the prospect’s mind.

The prospect frequently has an end-state in mind that differs from yours. The two of you may agree that the current state of affairs must be changed, but you don’t agree that the prospect’s vision is better than yours. In fact, you may believe it is worse than the current state of affairs. Indeed, the more experience and expertise you have, in comparison with the prospect, the more likely it is that the prospect will make naive mistakes—mistakes you have seen before and that you know how to avoid. At this point, it is tempting to argue that the prospect’s vision be replaced by yours. After all, you are not just pooh-poohing their idea because it isn’t yours. You are earnestly trying to help them avoid mistakes. You aren’t simply being negative. You have an superior alternative to propose, and your proposition is supported by experience and expertise. Your argument may even be presented discreetly to avoid publicly embarrassing the prospect. However, the following are directly proportional to the power and past success of the prospect:

  • their level of personal commitment to their own vision, and their confidence in the correctness of their methods
  • their suspicion of alternative visions
  • the number of resources they have already marshalled in pursuit of their own vision
  • the amount of trust that must be built to divert them from their vision

The more powerful the prospect is, and the more successful they have been, the more you must do what they want, in order to build that trust. Hence, it is very difficult to get such a prospect to change their mind. For this reason, and in the interests of delaying proposal of your solution as long as possible, I suggest not bothering to argue for a superior alternative.

If you feel you must argue for a superior alternative, then consider one of the greatest cultural institutions at Intel Corporation—the practice known as disagree-and-commit. In the spirit of that practice, if you do disagree, then

do your homework, choose a favorable private setting in advance, and present the argument as clearly and briefly as possible. Explain how your vision encompasses the best features of the prospect’s and also avoids problems. If you try to make the prospect feel stupid about their vision, or if you try to force your vision upon them, then the prospect will entrench more deeply, ignore you, and certainly never turn to you for help or advice. If you find yourself wanting to repeat your argument, then you are likely at an impasse and should cease your efforts.

After you are done, commit to the prospect’s decision, whatever it is. Sincerely and happily express full support for the prospect’s decision. Do not expect an immediate decision, much less one in your favor. A successful and powerful prospect is more likely to adopt your vision if they have time to “make it their own” by modifying and adapting it. Indeed, it may be helpful to introduce flaws or gaps into your vision during your presentation (without materially changing it). The prospect is more likely to adopt it if they feel they have repaired or completed it themselves.

Other options for situations in which your vision differs from the prospect’s:

  1. If you have the advantage of power, especially through organizational hierarchy, then you can simply exercise it in demanding your vision. This is possible and might even be expected if you are in a leadership position or under time pressure. However, if this is not the case, then it is likely to create more negative feelings in the prospect. The prospect may withhold their best efforts from pursuing your vision, and may even try to sabotage your plans. If and when the power structure shifts to their favor, the prospect will certainly exercise power mercilessly against you.
  2. If you don’t have the advantage of power, then you can withhold your best efforts from pursuing the prospect’s vision, or even try to sabotage their plans.
  3. You can part ways with the prospect.

Ultimately, if the relationship is to be maintained in good standing, you must give your best effort in pursuing the prospect’s vision. If you don’t, then you risk any chance you have of influencing or truly helping them.

This approach frequently dismays me because it may not be the best use of my time and energy, especially if I firmly believe that the solution is doomed to fail. However, I do use it with my children as a way of teaching them that it’s perfectly fine to fail as long as you learn from your failures. You certainly don’t want to set them up for failure, but if they are already “set up” then you want to embrace the failure as a learning opportunity.

When you are confident of failure, it is frequently beneficial to fail fast, before all of your resources have been expended. This is a classic project management technique for mitigating the largest project risks as soon as possible. It is the spirit behind the idea of real options.

Once you and the prospect have committed to a shared vision, it is important to share an understanding of the actions required to achieve it. This will be discussed in Part VII.

Sex, Drugs, and Problem Solving, Part V

Friday, December 8th, 2006

Overcoming the difficulties of the problem-solving approach

Empathy

Although you may see a problem, you must not assume that the prospect has also recognized it and that the prospect will admit the problem to you. The act of admitting a problem, especially for the first time or to a stranger, makes the prospect feel inadequate, inferior, and generally vulnerable. Until a relationship of trust is established, the prospect is likely to deny the existence of a problem. Your opening attempts to help solve some one else’s problem may also be perceived as an attempt to be self-serving or as an invasion of privacy.

Deep trust can only be established over long periods of time, and I don’t wish to dwell on the high ethical standards you must adhere to, in order to build such trust. I want to talk about rapidly building just enough trust that the prospect is willing to admit a problem. Until this level of trust is established, the prospect will express perfect contentment with a state of affairs you see as problematic.

As distinguished from the case of the prospect who knows of a problem but refuses to discuss it with you, we must consider the case of the prospect who is truly blind to a problem. The stick for such a prospect is any threat to the current state of affairs, especially competitors seeking to dislodge the prospect from their happy state. The carrot is the enviable superior situation of people comparable to the prospect—people in a similar role, or with a similar background. It may give you a feeling of power to point out competitors or superior comparables, and you may feel that you are acting as a valuable advisor to the prospect. However, if you are not careful, then the prospect will see you as an irritant to be ignored or dismissed. In the worst case, the prospect will perceive you as part of the threat you are trying to protect them from.

The same strategy applies whether the prospect is blind to the problem or simply refuses to acknowledge it to you. If you hope for their cooperation, then you must position yourself with the prospect by putting yourself on their side, being seen as a defender of the current problem-free state of affairs. The prospect must believe that you are with them.

This belief is established rapidly and deeply when you express genuine empathy with the prospect. This means expressing an emotional reaction very similar to theirs. As discussed in How to Make People Like You in 90 Seconds or Less people like people who are like themselves. (Finding common opinions is great, but common emotional reactions are likely to be more powerful. If you demonstrate understanding at a cold, intellectual level, then the prospect will remain skeptical about your understanding.) Expressing a similar emotional reaction may seem difficult if you don’t know the prospect’s interests and opinions. Under some circumstances, you may be tempted to be insincere, gushing over anything they like and wrinkling your nose at anything they dislike. However, you should seek out sincere shared emotional reactions.

There is a chicken and egg problem here: For the prospect to open up with their problems, you must first establish empathy. But to express empathy, you must first know what problems are bothering them. Like any other chicken-and-egg problem, the solution is evolution: you must establish empathy on a small scale and continue the build-up until you understand larger-scale problems. Numerous small-scale situations provide opportunities to express genuine empathy: the annoyance of waiting in line, the pleasure of a refreshingly beautiful day, the disappointment of a team’s loss, sadness over a nearby disaster. This is the ultimate value of small talk, of researching common interests, and of establishing common experiences: you are afforded the opportunity to establish genuine empathy.

Another way to seek out sincere shared emotional reactions is to ask questions, engage in active listening and express emotions when they are shared.

The most effective way is to conduct research on the prospect in advance to find common interests and shared emotional reactions.

If you have a personal stake in the prospect’s state of affairs, then it is possible to express sincere shared happiness for their contentment. Elicit agreement by recounting enthusiastically all of the virtues of the current state of affairs.

Personally, I have found it very tempting to express emotions contrary to those around me. The fact is that when you become an expert on any subject, your perceptions change. You may find fault in things that seem flawless to others. You may find value in things that seem worthless to others. When this happens, it serves your ego to contradict people. It makes you feel independent, superior, and insightful. Indeed, the contrarian approach is actually desireable for investors in the stock market!

However, as I have matured, I have learned not to indulge my ego in such circumstances. A prospect may feel betrayed if you suddenly express a contrary emotion. I don’t suggest that you misrepresent yourself or deceive the prospect, but be compassionate: make a genuine attempt to put yourself in the other person’s shoes and thereby experience the same emotions they do.

Part VI will discuss establishing a shared vision with the prospect.